behind the brand

ABOUT SPRING BREAK

Spring Break is more than just a drink. Started in New York City by four lifelong friends, Spring Break was born out of a shared belief: that a great drink can be more than just what’s in the can. After two years of tasting, tinkering, and obsessing over every detail, we created what we believe is the best-tasting vodka seltzer out there. Our mission is simple - give people permission to pause. Spring Break is for those everyday moments that deserve a little escape. Whether you’re on a beach, a rooftop, or your couch - this is your reminder to unplug and enjoy the now. Made with real fruit juice, premium vodka, and only 100 calories, our four launch flavors are crafted to transport you - Montego Mango, Daytona Peach, Honolulu Lime, and Miami Mint. Spring Break is your pause, your reset, your cue to unwind - whenever you decide.

Two Polaroid-style photos of people by a poolside and at an outdoor event.